Sony Ericsson Launches Green Phones, Will Consumers Care?

Research firm ABI has said that most cell phone makers’ green phone intentions often fade “like a wireless signal in an underground parking lot,” but some phone makers are still launching green-branded product lines. This morning Sony Ericsson is announcing its “GreenHeart” phones and phone gear, which have a 15 percent smaller carbon footprint, an online manual (no paper), smaller packaging, and made of at least 50 percent recycled plastics. The launch lineup includes the C901 and the Naite, which are pretty standard phones other than the more sustainable designs and branding.

Sony Ericsson, which currently ranks near the top of Greenpeace’s Green Electronics Guide, says it plans to eventually incorporate the GreenHeart features into the rest of its broader phone portfolio — which probably means that doing things like using recycled materials, getting rid of paper manuals and reducing carbon emissions from the phone footprint actually makes economic sense.

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