After an alarming amount of missteps and controversies, Sony finally seems to have hit its flat TV stride with its latest generation of Bravias. Its V5500 and especially W5500 and WE5 series have all impressed us in recent times. But as we take delivery of the first model we've seen from Sony's entry-level S5500 series, we can't help but wonder whether the quality can be sustained at a cheap price point.
Especially as when we said cheap back there, we meant it. For we've found today's KDL-37S5500 review model going for just £618 - a price that really allows Sony to get down and dirty with the ‘volume-led' efforts of traditionally high-value brands like LG and, to some extent, Samsung.
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