When it comes to new MP3 players and PMPs, personality now matters. The days when you could stick out a basic, black box with a drab interface and a serial number for a name are gone. People want a little glamour. They want a little style. This is something Apple understands with its instantly recognisable names and form factors (nano, shuffle, touch) and that rivals like Samsung, Creative, Sandisk and Sony have also got to grips with. Even smaller manufacturers like Cowon and iRiver are going out of their way to give their players some charm school education, as the likes of the Clip, View, S9 and P7 demonstrate.
Philips has been late getting with the program, but if the new line of GoGear players isn't a huge move on stylistically from last year's crop, at least the old SA6045/02 style names are being sidelined in favour of some more catchy nomenclature.
0 comments:
Post a Comment