Nvidia Calls Intel Atom Pricing Unfair, Reveals Price Deltas


Nvidia CEO Jen-Hsun Huang accused Intel of unfair business practices, because the chipmaker’s policy of charging lower prices for its Atom CPU + Chipset than for the Atom CPU alone, puts the graphics vendor and its ION chipset at a disadvantage.

“That seems pretty unfair,” Huang told Reuters. “We ought to be able to compete and serve that market.” These allegations against Intel are nothing new. We’d been hearing off-the-record from vendors for several months that it was cost prohibitive to buy the Atom CPU by itself and labor-intensive to remove the CPU when it’s bundled with the chipset. But last week, in a conference call last week, Intel CEO Paul Otellini confirmed the rumors, telling our own Mark Spoonauer that “we have historically offered better pricing to people who buy more product.”

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