It has been a trend lately with the computer industry where manufacturers are simply putting their own stickers on a reference design product without much of their own design and engineering. We used to see more manufacturers producing graphic cards with custom coolers and custom designs. However, lately, if you look into current graphics cards market, you will find majority of vendors use reference NVIDIA and AMD designs and simply put their own labels on the card. In fact, many of these cards only differ in their clockspeeds as well as the bundles and warranty. Other than that, there are no physical differences among them.
Not that we are complaining about the reference NVIDIA or AMD cooler design. They are, in fact, quite good for most part and that is why the manufacturers are sticking with it. However, we do love to see manufacturers who are willing to spend a bit more attention and resources into their products and are able to enhance the product's performance and add their flavor to it.
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