Nvidia’s recent rebadging exercises haven’t proved particularly popular with either the press or consumers recently, which could explain why the company hasn’t made a big fanfare about its latest rebranding scheme. The company has surreptitiously already launched its new GeForce 100-series, resulting in the GeForce GTS 150, GT 130, GT 120 and G100.
What’s particularly interesting, however, is that we only found out about the cards by browsing through Nvidia’s website, which lists the new 100-series cards. There were no press calls to discuss the new cards, no hints and not even a press release was issued. This could explain why only a handful of websites picked up the news when it was released earlier this month.
Unlike the recent GeForce GTS 250 rebrand, which resulted in a retail card, the GeForce 100-series cards will only be available to OEMs. As such, there’s little chance that upgraders looking for a new graphics card will be misled by the new names, although VR-Zone has dissected the INF files from various recent ForceWare drivers to ascertain that the new GPUs are still based on Nvidia’s ageing G92, G94, G96 and G98 cores.
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