Samsung is no stranger to business phones, but its efforts in the past have been a bit hit and miss and as a result it’s not exactly the first brand that business types think of when they’re looking for a new smartphone. So in an effort to up its reputation among these users it’s decided to introduce new branding for all its business smartphones. From now on Samsung handsets that are aimed specifically at a business audience will carry a new ‘BizBee’ branding.
The first smartphone to get the BizBee treatment is the SGH-i780. If this handset sounds familiar to you that’s because it’s already been on the market. Samsung gave it a relatively low key launch last year and we reviewed it back in April. However, for the re-launch Samsung has made some significant changes to the product, not least of which is that the operating system has been upgraded from Windows Mobile 6.0 to Windows Mobile 6.1.
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