Once upon a time Dell’s notebook PC range was pretty straightforward: Inspiron for the mainstream consumer, XPS for the enthusiast, Latitude for the business user and Precision for the specialists - easy. However, in the last year or so, Dell has strived to complicate matters, launching the Vostro brand for small businesses, the Studio range for “upmarket” consumers and now the Studio XPS range which is…some kind of amalgam between the those two brands one would assume. Clearly someone at Dell has discovered a large leveraging tool in their desk and has been up-selling synergies with abandon, the latest spawn of this activity being the Studio XPS 13.
Based on a 13.3in display, its variety of design cues indicate that the Studio XPS 13 (also known as the 1340) is clearly an attempt to create a Windows alternative to the much fabled and somewhat pricey Apple MacBook. Though it can’t boast anything like the inspired unibody enclosure, its chassis does attempt to create a similar look and feel through its unbroken lines, seamlessly integrated ports and the ever attractive presence of an edge-to-edge display cover. And, though the immediate visual impact isn’t quite so exhilarating, replete in its glossy black finish with silver accents the Studio XPS 13 strikes an attractive pose.
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